About AUTRE
Be Different, Be Autre.
Born in Kigali, AUTRE creates activewear and athleisure designed with African bodies, lifestyles, and movement in mind.
Close to home
For too long, African consumers have had to choose from sportswear and activewear designed elsewhere; for different bodies, different climates, different lifestyles, and different realities. We wanted to create something closer to home: world-class activewear made and priced for Africa.
Made to move
AUTRE creates versatile activewear designed to move with you; from training and running to everyday life. Our pieces bring together comfort, performance and style, so you can move confidently wherever the day takes you.
But AUTRE is about more than what you wear.
Your own way
It is about choosing your own way. Moving differently. Thinking differently. And feeling at home in what you wear.
Kigali, first
Kigali is our beginning. It is where we build, listen, learn and grow alongside our community. From here, our ambition is to grow across Rwanda, Africa and, eventually, the world.
Africa creates
We believe Africa should not only be a market for global fashion brands. Africa can create them. We want to contribute to that future by creating local opportunities, building partnerships and exploring a more circular approach to fashion through return, renewal and reuse.
For those who move differently, live differently and dream differently— Welcome to AUTRE.
Be Different, Be Autre.
